

A Mockup campaign for Adidas. I thought what gives adidas it's' leverage over competitors - and realized that the three-striped apparel and footwear are simply TIMELESS. Initially, I used the Adidas "Impossible is nothing" slogan, and then changed it to "Impossible never existed" to create a timeless feel, using timeless people from the history "endorsing" Adidas gear. But at second thought, maybe simple is better - and the "ALWAYS TIMELESS" slogan is simple and uses some time-related wordplay. The mockup ads show these TIMELESS figures with the modernization of Adidas. I used Generative AI, Photoshop and Illustrator for the project.