A full brand identity renewal for my sisters business - Ayelet Event Design - focusing on floral art and wedding designs. We wanted to use bold colours with a large and dynamic palette, unlike the "usual" brand palettes that manage 4-5 colours, we expanded it according to main flower tones found in her designs.
The brand name changed from "Ayelet Event Design" to "Ayelet.", focusing the business purpose on the instagram page with SEO keywords and an eye-catching profile.
To explain to the audience about flowers used in her designs, I created 5 posters for example showing the type of flower with a distinctive palette.
